Initial idea

This is the initial ideas we are going to go forward with the LV insurance to produce to the clients for their feedback. The idea is to have a good clean landscaping shot of a nice house most likely of a Victoria or old period to give a sense of stability and wealth with a mother shot panning to the roof of the house which will then contain 3 icons, home, pet and car insurance to symbolise the idea of the whole building and its content including cars which are a added expense and not included on home insurance and four legged friends as anything can happen to them at any given moment. Our idea to combine the 3 different insurances and those 3 make for a good strong collective ground which we can package together to make a more appealing product without repackaging already existing services as they will all have there own icon we are simply just adding the 3 most amount groups of insurance into the same advert to give a sense of security.