Looking more into the Lv website now and the way they have designed the website and more the design and imagery they have decided to use, for example they use key pictures like a armchair for home insurance and a suitcase for travel insurance. The website also shows warming pictures blankets around a fire to show a sense of security and warmth. The whole website gives a sense of warmth and makes the customer feel looked after and cared for, this is a key element I really want to implement within my work as it describes the brand in such a positive and effective way. Overall looking into this and more so their company branding and website design is such a helpful tool in creating work for the client.
Liverpool Victoria Insurance 